The Psychology of Advertising
Learn more about the field of advertising psychology. The post The Psychology of Advertising appeared first on Evans on Marketing.
View ArticleWrapping Up Our COVID-19 Career Series
Links to dozens of original articles on job advice during COVID-19. The post Wrapping Up Our COVID-19 Career Series appeared first on Evans on Marketing.
View ArticleLeading National Advertisers 2020
On an annual basis, Advertising Age provides a lot of data about advertisers and the advertising industry. Thus, let’s look at its Leading National Advertisers 2020. [Pease note: A free … The post...
View ArticleB2B Influencer Marketing in 2021
Over the summer, we examined the use of influencers in business-to-business marketing. Now, we look to the future with B2B influencer marketing in 2021. Onalytica Research on B2B … The post B2B...
View ArticleSponsors for Super Bowl LVI
As we noted again yesterday, Super Bowl LVI is a huge advertising event. Some experts believe Sunday’s game will draw the largest viewing audience ever. So, who has made the … The post Sponsors for...
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